There are times when the word “freelancer” can kill your sales pitch. Just like location, location, location in real estate is everything — in the uncertain world of freelancing, perception, perception, perception is the golden rule.

So, following are three instances when you should refer to yourself as something other than a freelancer.

1. Networking Functions. I’ll use a personal example here. I attend many networking functions in pursuit of business. When I do my elevator speech*, I usually refer to myself as a freelance business writer.

However, when I do my follow-up, I use the phrase “business copywriter” or “copywriter.” Why? Simple. In a group, many ears are listening and freelance conveys an overall idea of what I’m all about. The broad groups gets the broad message. BUT, when I follow up, I use the more specific term, ie, business copywriter.

Usually I will forward/will have forwarded samples of my work to prospects so that when I contact them, they have some reference point from which to judge. This is why it is important to target a niche and market to that niche, ie, I’m a real estate writer, a technology writer, a finance writer, etc.

While you can ostensibly write for many different markets, it is much easier to become successful as a freelance writer if you target a niche and market the hell out of it! (See the article, How to Develop a Niche with NO Experience & Make it Profitable for Years to Come, on InkwellEditorial.com for more on this).

*Elevator Speech: A 10-second commercial you can repeat in your sleep potential prospects. Every professional – and too many writers don’t treat their livelihood as a profession – should have one of these.

Mine is, “I’m a business writer with particular focus on marketing and real estate issues. I produce copy for everything from brochures to websites to direct mail pieces.”

2. Direct Mail/Sales Materials - Why wouldn’t you want the word “freelancer” on these?

In my experience (and we’re talking 19+ years in the editorial industry), using the word freelancer conveys the message – cheap/will work for free/will work for food/can write about anything and will do so for chump change.

Sorry, but this is just my feeling – and my experience.

When you define what you do in specific terms, ie, legal writer, direct mail copywriter, it immediately adds more prestige to your image. It conveys a message of “I have some experience here that is worth paying for.” Not, I’m a starving hired hand.

When you put your image out there – particularly if you are paying for items to promote your business – ie, brochures, postcards, etc. – you want prospects to immediately connect with what you do.

Nike Your Way to Success!

A good example, Nike. While there are tons of sneakers – Nike separated itself by being the shoe of ATHLETES. It’s not the first shoe you think of when you think of style, but if you think of running, golf (thanks to Tiger), basketball (thanks to MJ), I’ll be Nike is in the top three.

And, that’s all you can hope for.

“Freelance Writer” doesn’t convey any specialty – there’s nothing to make the skill stick to.

I understand why many freelancers do this – they’re trying to attract as many clients as possible. But again, lest I sound like a broken record, take the time to define and go after a niche and hang your hat on that. You’ll be much more successful much quicker than trying to target everyone with your services.

3. Seminars/Presentations If you are lucky enough to speak to a group of people, remove the word freelancer from your presentation (almost).

When I speak, I always address the issue of freelancing” I usually say something along the lines of:

“Yes, I’m what most consider a freelance writer. But, what I’m going to talk to you about today is my real job, how I became a self-sustaining, work-from-home, business writer.”

Usually, I get a few confused looks. And I go on to explain that:

“There is a difference. The difference being that freelancing is usually not thought of as a business.”

I further explain that I think of, and conduct my writing career as, a small business — a small business that provides business writing services to a myriad of clients. I clarify for them that I believe that my success can be attributed to this fact.

That’s when I usually grab their attention.

Then, I go on to say that they may refer to me as a freelance writer, but I refer to myself as a business writer/small business writer/business copywriter. This gives them something else to add to “freelance;” it gives the word freelance something to stick to.

Why would you want to give the word freelance something to stick to?

The Power of Qualified Referrals: When prospects think of you, or think of recommending you, you want them to refer people who can actually use your skill set – and to whom you will have to do little actual selling.

If you tell someone that you’re a freelance writer, but don’t tell them what you specialize in, they may refer you – but it will be someone you can’t work with. This damages you in two ways:

a) First, it may make people hesitate to refer you again because they don’t have a clear picture of what you do. When people are unsure, they don’t act. So, make sure what you do is crystal clear so that when people refer you, they can also rave about you!

b) Makes you look incompetent: As a writer, your job is to get a message across. If you can’t even get your own marketing message across, how can you possibly convince a client that you can make their message crystal clear?

Conversely, if your message is seamless, you can use your own site/brochure/newsletter as an example: ie, remember when you went to my website? Could you tell immediately what my message is? Well, I can make sure that your message comes across just as clear.

Boom – contract signed!

In conclusion, it has been my experience that people listen peripherally, UNTIL you hit on something that appeals to them. So, while using the term “freelance” can garner you some initial interest from prospects, being specific is what will bring in the money.

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If you had to share just one tip from your design experience, then what would it be?

Post it in the comments!

Getting from one level to the next in your career can be a tough climb. In all my years as a recruiter, I found that the number one reason professionals fail to advance is that they don’t realize their worth — or how to capitalize on it.

Most professionals undersell, understate and/or outright don’t take stock of their skills and accomplishments. So, how do you brand yourself for career advancement? Following the steps below will put you well on your way.

1. Assess Your Skills & Abilities. I mean, really take stock. Don’t look at your existing resume. Start with your current position and list every project you’ve worked on, every dollar you saved, every new skill you mastered, every client who’s bottom line you increased.

Just make a list - no matter how minute the project, dollar amount or skill. Dollars to doughnuts, you have quite an impressive list in front of you. Many professionals don’t ever take the time to do this type of in-depth skill analysis.

Okay, you have your list. Now what?

2. Organize Your List How? I’d separate them into categories. Depending on your profession, they may look something like:

Sales Increased: List all cases where sales increased because of your input (eg, project you headed, direct mail campaign you wrote copy for, reorganization you structured, etc.

Dollars Saved: Similar to the above, list all instances where you saved a client/company money either directly or indirectly.

Skills Mastered: Did you take an HTML class? Did you go on a leadership retreat to master new management policies? Again, whatever skill it is you’ve mastered - whether it be a hard skill like coding, or a soft skill like employee management - put it in this category.

Projects Headed: If you spearheaded a project, list it. Eg, did you convert client files from QuickBooks to Peachtree, a new software you learned? Did you create a filing system to track client images? Did you create a new layout and design for a client brochure?

3. Create a Professional Profile If you’re a freelancer, I advise that you submit professional profiles to potential clients, not a resume (this subliminally says I’m an employee/I want a job).

A professional profile says that you’re an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.

If you’re a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It’s up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.

4. Market Yourself This is where many professionals - freelancers and full-time job seekers alike - fall down. YOU are the product. Market yourself.

Create a professional website and/or create a blog. When you apply for positions/gigs, direct potential clients/employers to this.

Even if you are currently employed, it can be helpful to create some type of online professional preference, if only to keep track of your accomplishments as they happen. Then, when you are ready to move on and/or branch out on your own, all you have to do is make it “Live.”

In today’s ever-competitive professional environment, it’s those who are able to effectively sell themselves who get the plum jobs/assignments. Don’t be left behind.

Brand the thing you know the best - you!

Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. Don’t want to ever worry about “career advancement” again? Start a freelance writing career! It’s fast, simple and easy. Learn how at InkwellEditorial.com

Okay so you have designed sites for the grandma next door trying to sell her recipes online, Joe’s band trying to connect with people who saw them performing at Billy’s Bar and James’ Cycle Repair telling why they are the best cycle stand in the town!

Now you want bigger clients. Clients which can help you buy your first car from the profits.

When we are talking about big guys here, we are talking of established businesses. Sure there are other categories of big-boys too, but for the sake of simplicity (and time constraints) I am going to talk about corporations and mid-sized companies.

Unlike small businesses and individuals, here you will be dealing with professional managers rather than owners. And, if you don’t already know, it really helps knowing how to play golf.

Let’s get one thing very clear from the starting. The people you will be dealing in these companies have put in lot of effort and taken risks to achieve what they have achieved. To make sure that they don’t screw up things, they become extremely risk averse and tend to avoid it wherever they can.

Boy! That was already ’nuff to make my head hurt. Let’s get down to business.

Tip #1 - Sneak Into Old Boys Network. Like I said, people in these positions try to be risk averse so that they don’t screw up their own career prospects and their company’s performance. But risk is something which is invariable if they are doing something new and, probably, hiring someone to work on their website is one of them.

So what do they do? If they can’t totally remove the risk, they try to minimize it. And the best way to do it is to take recommendations from their insider network — people they trust to give them the best advice and recommendation from their experience.

If you want to be the one being recommended, you better be known to and trusted by this insider group. And here’s a fact for you — people who are already successful and powerful are surely part of one insider groups or more for different people. After all, this world is made up of people and trust.

So your job now is to build contact with people which will get you referrals.

How to do it? Should you attend those networking events which keep taking place? Erm. Not really. People who attend these networking events are usually just jobless blokes rather than hot shots. The best places to meet the power-group are Golf Courses, High Class Parties, Important Trade Shows etc. How exactly you sneak into these places is essentially your headache — I just had to tell where to find them.

Tip #2 - Act Like the Big Boys. People will trust you with their success if you already are successful. They would want you to have enough infrastructure and experience to handle a project as large as theirs. They would essentially want you to be a big guy yourself.

So what do you do? Fake it till you make it. But be sure that you actually can pull off that project and fake it just enough to give them an impression that yes you will be able to handle their project easily without a hitch.

Tip #3 - Bribe Them. No Seriously. There is a principle of psychology that if you do someone a favor or give them something, they will try to return it to you in way or another. So, why not gift them something?

The Bribe we are talking here can be anything from a lavish lunch or dinner or a bottle of wine or anything good. Now — make sure that it doesn’t blatantly look like bribe. Try to give it under some other pretext.

Tip #4 - Fuck the Funny Money. Yeah, absolutely no Google AdSense or “Hit the Monkey and Win a Million Bucks” advertisements on your website. Make your website professional. If you have absolutely no idea what I am taking about, go take a look at the sites of the big agencies and you will get an idea.

Tip #5 - Consulting is the Word. These companies are not really looking for services but rather solutions. So your job here is to provide complete solutions to solve a particular problem. Rather than being a service provider, be a consultant!

Now stop reading this blog and start going out and making contacts which will help you get big clients.

Got comments on this article? Post em below!

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A reminder to myself why I do what I do.

I happen to know a girl that plays guitar and sings in a very successful local cover band. They are amazingly good at what they do. One evening, I was watching them play at a club, and I found myself looking more at the audience than the gorgeous girls on stage. People were having a great time! At that moment, during the short time the band played, the band was really making the life of the audience awesome. I was absolutely mesmerized by it. I realized right then, that it is my destiny, my purpose, and my passion, to make that kind of impact on people. Help them feel better, improve their lives, let them have more fun.

I don’t feel the need to deliver some huge life-altering experience, or something that lasts for years. I am of the strong belief that it is the small things that makes up your actual life, not the huge ones. For instance, I remember a party at a good friend of mine. It was a great party! But the best part came after the party itself. You see, my friend has access to this huge house, and I and some other people spent the night. The morning after, we had breakfast. Hung over and tired, we all sat in my friends sofa, had coffee and bread that tasted like heaven. We talked about this and that as the spring sun started to fall through the windows. I’m pretty sure that it was the best time of my life, right there. A good breakfast with good people.

That’s why the best part of running my eCommerce business is actually sending off the envelopes with the merchandise in them. I love the fact that I touch several thousand people, even if it’s just a little in each case.

I love communicating. I love speaking to people. Every single business idea I’ve ever had came from a conversation. Every time I’ve fallen in love with someone, it was when I talked with them. I like people that communicate well, and people that like me like me because I myself communicate well. Without interaction, bad or good, humanity would halt to a standstill in a matter of minutes, and so would any business.

This is why I hate the customer service of so many companies. They grow so large that they are nothing but large, money-making blobs that are utterly impersonal. My local bus company is a prime example of this. Their customer service is total crap. They switch bus drivers like I switch underwear, and most of them are just as service-minded as your average cactus. The very way their company is designed makes it impossible for them to have a personal relationship with me. One time, I lacked the cash to pay for my trip (I lacked less than half a dollar) and they actually tried to throw me off the bus.

Even though I’ve made in excess of 5000 trips with them, they weren’t able to recognize me and say “Hey, Mattias, nice to see you. Sorry you are stripped for cash, this trip is on us.” Communicating with these companies is NOTHING like communicating with someone over a cup of coffee. It holds no resemblance at all. The company has been stripped of it’s humanity.

That is why I love providing FANTASTIC customer service. I mean beating-everyone-else fantastic. As consumers, we’ve grown very accustomed to companies looking upon us as a chunk of large meat carrying a wallet. We are no longer irritated by centralized callcenters, automated customer service, or pre-written email replies. While this allows companies to save a lot of money, it also means it’s incredibly lucrative to offer a more personal touch to your customer service, as customers will appreciate it so much more, because it’s so rare.

I’m going to quote an example from Brendon Sinclairs excellent blog. Let’s say you sell suits. A man walks in, and buys a suit. You will probably never see him again. But what if you did this: Two weeks after his purchase, you send him a letter and a tie. The letter shows that “hey, I remember your name, your skin colouring, and the suit you bought – I thought this tie would go beautifully with it”. Stuff like this is very cheap (compared to generating new customers) and is the kind of small thing that makes people into lifetime customers. It’s also a plain nice ****ing thing to do.

I love interacting with people, and that is also why I love marketing.I love marketing because it equals communication. Communication in it’s simplest, purest form. I love innovative marketing techniques, copywriting, printed ads, direct mail and the like. Good marketing is distilling the very essence and core of a message, into something that is so simple that you can understand it in a few seconds, and then firing it at your audience with incredible force. It’s an enormous communicative challenge, and I absolutely love it.

I’ve been selling stuff since I was a kid. Back then, I didn’t do it because of the money (I didn’t really need any), but because I really liked to sell stuff. It’s not different now. I’ve concluded that it is because I love the game of selling. I’ve always liked games like Monopoly, Civilization and Theme Park. Running a business is a game of being smarter than other people. It’s just like a strategy game, but more complex and in real life. I remember a particular detail in Theme Park, where you could increase the amount of salt in the French Fries to make people buy more cola. For some reason, I found that detail to be incredibly cool. Not exactly something you’d do in a real business, but it reflects on what I consider to be the game – tweaking, thinking, creating, dreaming, brainstorming, and working hard to sell. It’s a lovely, lovely game, and it’s so easy to keep score.

Solitary work is all well and good, but I’m definitely happiest and most passionate when I am working with other, like-minded people. It’s a completely different kind of energy. But I don’t want to work for someone else’s vision. I have never been able to do that very well. It has to be for my own projects, my own organization. I want to create my own work environment, for myself and for people like me.

Editor’s Note — So, what drives you to do what you do?

Here are the reasons –

1.

The following is Guest Article. Do you want to write and contribute to DesignersMind.com, please submit your request here.

The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.

The reason these fonts are so popular is because they are simple and easy to read on computer screens with low resolution. As a result, most of the time fonts that are unique, wild, and distinctive are not used on web pages so as not to distract the reader from what is trying to be said and communicated through the font on the page. Since the website uses content to get the point across, it is prudent to use fonts that are easy to read. If you make it difficult for a visitor to read the content, they will more likely leave than put forth the effort. Consider the following points as well when developing your fonts for your website.

- Big Fonts

This is your web page and likely your livelihood, not a term paper or research project that has a defined style. Because of this, you can use big fonts, bold them, make them stick out and attract the reader. You can drive your point home with larger fonts and they also will be significantly easier for your visitor to read. The object of your website is to present information that is easily seen, read, and found by visitors. So, go ahead and increase the font size even in regular text that is not in a heading or title. Many of your visitors will thank you because they will not have to put on their glasses or strain to read the text. Sometimes bigger is better.

- Sans Serif

If you have no idea about fonts, how they translate to your web page, or how they will affect your visitors and ultimately sales, then you should definitely stick with a san serif font. The reason for this is that these fonts are the most legible and provide the best readability for visitors in a low resolution atmosphere. Don’t take risks with your fonts, go generic and use a sans serif font. Your visitors will thank you for it and your sales will not suffer from it.

- Simple is Safe

Again, don’t let yourself get carried away with your fonts and designs. Instead, keep the thought in mind that simple is safe. If you want to be bold and brazen in your website design then don’t take that route with your fonts. Keep it simple, basic, and easy to read, and you will benefit significantly more than if you try to mix it up.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/

Another Article on How to Choose the Right Font.

Check out our recommended free font webiste

Basecamp < Created by 37 Signals

ActiveCollab < Free Alternative to BaseCamp

DotProject < Another Free Tool

Absolutely Freetime < Time Tracking

SugarCRM - Free CRM Management Tool.

… and the good old GMail and Google Docs.

Got More? Post em in the comments.

Don’t you just hate it when you are driving somewhere or engrossed in some work and all of sudden your phone rings and a voice on the other end starts reading a script to sell you on new home loan deals? Yeah, Cold Calling Sucks! Sometimes I just feel like banging my phone on the head of the person calling me.

But guess what? We do cold calling at our company. Yes, we do it a LOT. But we do it with a twist.

In this post I am going to tell you the secret we use to make a killing by approaching strangers to sell our services and products. I am also going to tell you how you can customize it for selling web design services and replicate our success.

According to Wikipedia, cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word “cold” is used because the person receiving the call is not expecting the call or has not specifically asked to be contacted by the sales person.

It isn’t like that people hate getting commercial calls, it’s just that they hate getting it when they get it without asking for it. When you fix the second part, you have a killer marketing method at your hand — which, many prefer to call “Warm Calling”.

In more practical sense, Warm Calling is when you first throw a bait at your customers to have them ask you to call them.

You could send them a letter / email letting them know that you have just started your web-design business or started offering a new service. Another idea is to send them a letter informing them that their competitors rank higher than them for a certain keyword in search engines and you would love to discuss what they can do to improve their rankings.

It is essential that your first message does not contain sales pitch. Your subsequent meeting can (and should) have sales pitches. But not this first one.

So you get the point? The first contact is not about selling something to them but rather an innocent offer of genuine help or information.

This way, when you call up, you will not be unexpected and they will be a lot more receptive to your message.

To make this method work, all you need to do is to get creative with finding ways to make the initial contact. This method produces amazing results for us and there is no reason it should not work for you. =)

Can’t - Four letters. No more, no less. Three of them grant you permission to conquer the world. One deprives you of glory. “It can’t be done”, “Don’t bother” - they say - “Many others have tried before and failed”.

So you listen to those voices and surrender your hopes, returning to the comfort of the explored and the console of the ordinary. Or perhaps not. Maybe you hear those voices but don’t listen to them. And when the world “impossible”, “unattainable” or “can’t” are pronounces what echoes instead in your soul are “dream”, “passion” and “will”.

Absurd - How terrifying. How beautiful. The absurd lies in the depth of your imagination soothed by the lullaby of the lowest common denominator. It lives in your heart and dies in your head. Face it for the first time and excitement envelopes you. Praise the absurd. For only those who attempt it will attain the impossible.

Unrealistic - A word created to inspire fear and doubt. And adjective born to undermine the will. A spear to pierce the heart of dreams. A pretext to accept defeat. An alibi for the irresolute and an excuse for mediocrity. Above all, the voice of those who don’t dare against those who truly believe.

Remember — We are made from the dreams that drive us. Learn to dream big and they will come true. “)