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Archive for the ‘Business of Design’ Category


When the Word “Freelancer” Can Totally Screw-Up Your Sales Pitch

There are times when the word “freelancer” can kill your sales pitch. Just like location, location, location in real estate is everything — in the uncertain world of freelancing, perception, perception, perception is the golden rule. So, following are three instances when you should refer to yourself as something other than a freelancer. 1. Networking [...]

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4 Tips for Turning Yourself into a Brand

Getting from one level to the next in your career can be a tough climb. In all my years as a recruiter, I found that the number one reason professionals fail to advance is that they don’t realize their worth — or how to capitalize on it. Most professionals undersell, understate and/or outright don’t take [...]

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The Art of Getting BIG Clients – 5 Exact Tactics.

Okay so you have designed sites for the grandma next door trying to sell her recipes online, Joe’s band trying to connect with people who saw them performing at Billy’s Bar and James’ Cycle Repair telling why they are the best cycle stand in the town! Now you want bigger clients. Clients which can help [...]

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